Formatting your blog posts is an absolutely essential part of connecting with your readers. It also allows you to more directly and swiftly deliver information to them in the form of things such as links sometimes. That’s why it is important to understand which tags are the most popular HTML formatting tags and therefore which are the most expected and familiar to readers in a blog post.
ANCHOR TAGS
Anchor tags (<a href=”…”></a>) are the hands down most common for formatting in a blog post. They allow the poster to provide an easy way to link another relevant page and can spur reader interest as they are also the most widely recognized tags by blog readers. One tag can have blog visitors reading not only the initial post, but reading other posts and pages of relevant information for hours on end.
BREAKLINE TAGS
Breakline tags (<br>) insert a single new line anywhere in the text. They exist in order to break up thoughts of a blog writer into paragraphs and thus make it easier for a reader to actually read. These types of tags are especially important because it allows a reader to pick up focus where they left off in the case that they leave the page to read a link. Other related tags are the <p> and <span> tags.
LISTS
Lists (<ul>…</ul>, <ol>…</ol>) provide yet another way to format information. The reason that these are popular tags among bloggers is the fact that they allow for both bulleted and numbered elements (<li>….</li>) to be listed in an easy to read manner. They allow the blog writer to list short, concise blog points either to support an argument being made in the blog post or to provide a succinct list of information.
IMAGES
Image tags () provide a way for bloggers to let blog readers see images in posts. It can be a subtle way to engage readers, provide an overview of the blog post’s content at a glance, or it can provide an image that compliments that blog post, such as a political cartoon in a blog post about a political subject.
STYLE TAGS
Strong (<strong>…</strong>), italics (<i>…</i>), underline (<u>….</u>) and strikethrough (<s>…</s>) are all known as style tags. These allow the blog writer to quickly add meaning to his or her words and thus add personal insight into what the writer is trying to either mention or is thinking at the moment of writing. It should also be noted that the first tag, strong, is typically used as a replacement for the older bold (<b>….</b>) tag, because the former represents a conscious choice in HTML design and states that the writer wants to emphasize certain words. Making careful use of strong tags can help search engines better know what your posts are about.
HEADER TAGS
Header tags (<h1>…</h1>, <h2>….</h2>, …) all represent another sort of logical sorting. They allow a blog writer to break down his or her thoughts in a way that a list wouldn’t normally allow. It should be noted that in order to get the most effect from header tags, they should break down content into sections. Think of the proper use of header tags like breaking down a recipe into the “ingredients,” “steps” and “serving directions” sections.



